Brand partnerships · 2026

Work with us.

A loyal, older, UK-focused audience watching primarily on TV: 75,100 unique viewers a month, 55% of them regular viewers of 6+ months. Predominantly male (78.7%), 65% aged over 55, and 81% based in the UK. Honest reviews, paid placements always labelled, no AI-generated copy without disclosure.

Audience at a glance
75,100 Monthly unique viewers
55.7% Regular viewers (6+ months)
55–6437.8%
65+27.6%
45–5419.2%
35–449.1%
78.7% M / 21.3% F
TV 66.9% Tablet 13.4% Mobile 10.3% Computer 9.4%
UK 81.1% · Ireland 2.8% · USA 1.9% · Australia 1.4% · Spain 1.3%
Media kit available on request →
Audience

Who watches.

  • 75,100 unique viewers a month, 55.7% watching for 6+ months
  • UK-dominant (81.1%), older/affluent, 65% aged over 55
  • TV-first: 66.9% watch on a connected TV, not a phone
  • Motorhomers, caravanners, road-trippers with serious kit budgets
Formats

How we work.

  • Dedicated review video (15–25 min, ~6 weeks production)
  • Integration in a trip recap (30–90 sec, ~2 weeks)
  • YouTube Shorts series (3-pack, 30–60 sec each)
  • Newsletter feature with affiliate link
  • Live-show appearance (Overlander, NEC, Caravan and Motorhome shows)
Past partners

Brands we've worked with.

Dethleffs Eco Tree Lithium AIB Insurance Camos UK HelloFresh Surfshark TomTom

Full partner write-ups on the friends page.

Next step

Rate card on request.

We don't publish rates on the site, every brief gets a personal reply. Email is best for first contact.

roamingradfords@gmail.com →
Roaming Radfords is published by Yowzer Limited.
Replies within 48h, usually faster.
What we won't do: anti-VPN scares, unreviewed crypto/finance, gambling-adjacent offers, fast fashion, or anything pretending to be organic content when it's paid.